Artwork Guidlines

1. File Types

Best option: PDF (print‑ready, fonts included)

Also OK: Illustrator (AI), EPS, TIFF

Please avoid: Word, PowerPoint, Canva links, screenshots, or low‑quality images

2. Colours

  • Artwork must be set to CMYK (print colours), not RGB (screen colours).
  • If you are using a special colour (Pantone), make sure it is clearly labelled.
  • Remove any unused colours before sending the file.

3. Image Quality

  • Images should be high resolution:
    • Standard print: 300 dpi
    • Large posters/banners: 150–240 dpi
  • Images taken from websites or social media are usually too low quality.

4. Bleed & Margins (Very Important)

  • Add 3 mm bleed on all sides (this allows for trimming).
  • Keep text and logos at least 3–5 mm away from the edge.
  • Anything too close to the edge may be cut off.

5. Text & Fonts

  • Make sure all fonts are embedded or outlined.
  • Avoid very small text:
    • Minimum 6 pt for black text
    • Minimum 7 pt for white text on dark backgrounds
  • Black text should be black only, not a mix of colours.

6. Black Colour Use

  • Small text: Black only (100% K)
  • Large black areas (backgrounds): use rich black for a deeper colour

7. Images & Effects

  • Make sure all images are included in the file (not missing links).
  • Flatten effects like shadows or transparency where possible.
  • Check nothing important disappears when printing.

8. Special Finishes (If Applicable)

If your job includes any of the following, please let us know and supply clear instructions:

  • Die‑cut shapes
  • Foil blocking
  • Embossing or debossing
  • Spot UV or varnish

These should be supplied as clearly named layers or colours.

9. Proofing – Your Final Check

Before approving artwork, please check:

  • Spelling and contact details
  • Image quality
  • Colours
  • Layout and spacing

Once artwork is approved, we cannot be responsible for errors in the file.

10. File Naming & Sending

  • Use clear file names (example): JobName_Size_Version_Date.pdf
  • Send files using the agreed method (email, WeTransfer, etc.).

Friendly Warnings (Common Mistakes We See)

Just a heads-up — these are the most common issues that cause delays or reprints:

  • Images from Google or social media often look fine on screen but print blurry.
  • No bleed added can result in white edges after trimming.
  • Text too close to the edge may get cut off.
  • RGB colours can print very differently from what you see on screen.
  • Fonts not embedded may change or disappear.
  • Spelling mistakes are easy to miss — please double-check names, numbers, and emails.
  • Last‑minute changes after approval may cause delays or extra costs.

We’re always happy to check artwork early — it’s much easier to fix things before printing.

Need Help?

If you’re unsure about anything, please ask before final approval. We’re happy to check artwork early — it saves time, money, and reprints.